Cosmoprof North America 2018

6th Aug 2018

We just wrapped up Cosmoprof North America 2018. The annual B2B event, which is held at the Mandalay Bay Convention Center in Las Vegas, brings together all sectors of the beauty industry. Cosmpoprof is THE place to learn about the latest product launches and trends, so we are super excited to have been named one of the show's thirty 2018 Official Show Pick Trendsetters. With over 1,400 exhibitors from 56 countries, and this being out first time at the show, it truly is an honor.

It wasn't just the show that was taken with Mehron products. Beauty insiders couldn't wait to get their hands on the newest members of the Mehron family - ECHO Pressed Glitter Palette, 1927 Liquid Vinyl Makeup, Highlight Pro, and E.Y.E Powder Shimmer - as well as our popular products like Celebré Pro HD, iNtense Pro, Metallic Powders and Mixing Liquid.

"With a complete, full range of beauty, performance and special effects products, we felt now was the time to introduce Mehron to more markets," said Stephanie Koutikas, Mehron's Creative Director. "Cosmoprof was the perfect venue to share our tried and true and new products, and to find partners to continue to tell our story as a 90-year-old iconic, global brand. Leading ladies like Elizabeth Taylor and Lucille Ball loved Mehron. Throughout the decades, Mehron has evolved from mainly performance to include beloved beauty lines. Our made in the U.S.A, vegan products speak to the everyday girl. This show is helping to spread that message."