Eye Popping Makeup - A Summer Obsession

The hottest eye makeup trend this summer is bold color. Rich purples, bright blues, hot pinks, and vibrant orange are all over the red carpet and Instagram. They are also gracing the pages of the August edition of Cosmopolitan. Eye-popping makeup is one of the magazine's two summer obsessions. The other, the new Freeform show The Bold Type, which was inspired by Cosmo. In it's feature Not Safe For Winter, the cast is wearing gorgeous shades from Mehron's iNtense Pro Pressed Pigments Fire Palette. These super long-lasting matte shadows have a velvety matte texture that blends with ease. And they are specially formulated for amazing color payoff that never cakes or creases. Use them on your lid, line the lower lash line, or wing them out. We love the fun way makeup artist Tracy Murphy paired a vibrant lid with a bright liner for a fearless look!

iNtense Pro provides deep, saturated color. These shades are intense enough for professional use, yet easily blendable for a subtle, daily look. Available in 24 shades ($11.50 each) and 3 palettes - Earth, Wind and Fire.