Happy 90th to the Oscars

Makeup has always played a part in moviemaking, from the porcelain skin, pink cheeks and deep shaded rosebud lips of the silent film stars, to the classic red lips and winged liner of Hollywood starlets, to the natural glamour of today's leading ladies and the special effects looks that continually amaze us. For the last 90 years, the Oscars have showcased the stars whose makeup looks - on screen and on the red carpet - have inspired trends and the artistic visions of generations of artists. Having recently celebrated our 90th anniversary, and with strong roots in the performance arena, we want to congratulate the Academy of Motion Picture Arts and Sciences on this special milestone.

While the buzz always surrounds the winners and red carpet, this year our eyes were also drawn to the fabulous set design in homage to the last nine decades. Scenic designer Derek McLane outdid himself. The dazzling arch surrounding the stage in front of the curtain was decorated with 45 MILLION Swarovski crystals! The shimmering result was just spectacular. He then added to the design with abstract, two-dimensional arches with a hint of Art Deco flair. As McLane said in a recent Architectural Digest story, 

“It's more about reflectivity and light, than it is about a particular period,” he notes. And while there are certain designs that reflect the past, there’s also a sense of the future: “I think that what I've done feels pretty modern and forward-looking.” 

We feel such a connection to McLane's incorporation of Art Deco's iconic design elements to reflect on the past and other elements that capture the future. This tradition-innovation combination is what inspired the creation of Mehron's 1927 Liquid Vinyl Makeup and its retro packaging. The breakthrough product was developed as a homage to the House of Mehron, which was established in 1927. Taking the iconic 1920's heavy black eyeliner to today using the latest technologies, Mehron's chemists created a jet black, paintable liquid makeup that delivers a high-shine, vinyl-like finish for intense looks that last. 1927's unique quick-drying, water and smudge resistant formula and two-piece brush allow you to create endless textures and designs - from precise eye-lining detail to elaborate bodypainting creations. The Art Deco packaging celebrates our 90 year history.

Mehron and movies - an incredible 90 year connection!

Mehron's 1927 Liquid Vinyl Makeup $25.00

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