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IMATS London 2017

26th May 2017

Mehron UK rocked IMATS London last weekend with a booth that was overflowing with incredible artists - Branka Vorkapic, Nicole Aspradakis, Kate Dowle, Jo Peters, Sarah Ashleigh Atwell, and Emily Clayton AKA Vanity Venom - and a packed master class taught by Denise and Janice Tunnell. There were so many amazing looks by these talented women we don't even know where to begin!

Art by Branka Vorkapic, Model Andie Cizkova
Art by Branka Vorkapic, Model Andie Cizkova

Branka created her line work bodyart with a focus on mixing Paradise Makeup AQ with Metallic Powders. Her signature gold hue is actually a mixture of Mehron's Gold and Copper Metallic Powders. She mixes the two colors to achieve an extra pop of metallic over the paints. Believing that beautiful body art should be accompanied by a beautiful face, Branka complemented her bodypainting with beauty makeup. As a freelance television makeup artist, Branka uses Celebré Pro HD Cream Foundation on a daily basis, and calls it her holy grail hero products. For this look, she used a mix of the foundation and CHEEK Cream and LIP Cream in Raspberry to create a soft pink contour. AdGem, Paradise Glitter, E.Y.E Powder and GlitterMark complete the look, which was inspired by Madonna. She also made the golden headdress, which she customized with Metallic Powder and Paradise Glitter.

Art by Nicole Aspradakis, Model Krissy Smith
Art by Nicole Aspradakis, Model Krissy Smith

Mehron UK sponsored World Body Paint Artist Nicole Aspradakis created her Alice in Mehronland look using a mix of Paradise Makeup AQ, Paradise Glitter, Metallic Powder, L.I.P Cream, and Precious Gem Powder. She completed the look with a custom made wig. The cupcake on the back and clock on the front, this stunning art paid homage to Alice in Wonderland with its own Mehron Makeup twist.

Art by Kate Dowle and Jo Peters, Model Gracie Williams
Art by Kate Dowle and Jo Peters, Model Gracie Williams

Artist duo Kate Dowle and Jo Peters, along with their model Gracie Williams, form part of the Paintopia Online Alley Team, which is headed by Jo, and proudly sponsored by Mehron UK. These three take being Mehron Girls seriously. Their costumes were so thought out and their looks were just fabulous. Their go-to products for both looks included Paradise Makeup AQ, Celebré Pro HD Cream Foundation, Paradise Glitter, Detailz, Precious Gem Powder, E.Y.E Powder, and LUX Airbrush. The first look took us to the circus. The clown was complete with Mehron branded nails, balloons, and circus outfit. Painted with circus images and sayings, model Gracie she went around the show recruiting members to run away to the circus with her!

Art by Kate Dowle and Jo Peters, Model Gracie Williams
Art by Kate Dowle and Jo Peters, Model Gracie Williams

The second look was a Galactic Beauty. The Metallic Powder, Glitter, and Precious Gem Powder created a shimmering, sparkling outer space look that was complete with a Paradise Glitter customized dress.

Art by Sarah Ashleigh, Model Kitty
Art by Sarah Ashleigh, Model Kitty

Sarah Ashleigh took this year's biggest trend and made it a Mehron Makeup reality - a Unicorn. This look was colorful, detailed, bold, and full of glitter! She used a mix of Paradise Glitter, Paradise Makeup AQ, Metallic Powder, Precious Gem Powder, GlitterMark, and Detailz. The horn was custom made using Paradise Glitter and Makeup. It was a crowd hit!

Art by Emily Clayton AKA Vanity Venom, Model Bliss Theadora
Art by Emily Clayton AKA Vanity Venom, Model Bliss Theadora

Emily Clayton AKA Vanity Venom proved that Punk is alive! She created a smoky winged eye, sharp contour, and red liquid latex drips coming from the hairline. The face was flawless beauty accompanied with a handmade newspaper dress, which was splattered in Red Liquid Makeup. The hair and body was creative, beautiful chaos and the face was fiercely flawless. She used Liquid Makeup, Paradise Makeup AQ, Detailz, Celebré Pro HD Cream Foundation, E.Y.E Powder, Celebré Pro HD Loose Mineral Finishing Powder, Liquid Latex, and ProPencil Slim.

Art by Nellie Recchia
Art by Nelly Recchia

Nelly Recchia also used Mehron products at the show. Her creation from IMATS 2016 was this year's image for the London show, and her creation this year was just as breathtaking!

Makeup for Men and Women of Colour master class taught by Denise and Janice Tunnell

The Mehron UK master class Makeup for Men and Women of Colour was taught by Denise and Janice Tunnell. Drawing from their experiences as makeup-artists for film and television, the sisters covered everything from skincare to highlighting and contouring to favorite products. They shared some of their tips, tricks and techniques for makeup up people of color.

The Mehron booth was not just hopping with artists. There was a huge influx of overseas visitors who made the trip especially for Mehron! Quite a few ladies from Paris, who had seen Mehron's Metallic Powder on Instagram, made the trip to especially get their hands of Mehron Makeup.

A big thank you to all those who made such an effort to show their Mehron love.