New: 1927 Liquid Vinyl Makeup

The celebration of Mehron's 90th Anniversary continues with a very special product launch. In homage to the House of Mehron, which was established in 1927, we developed 1927 Liquid Vinyl Makeup. Taking the iconic 1920's heavy black eyeliner to today using the latest technologies, Mehron's chemists created a jet black, paintable liquid makeup that delivers a high-shine, vinyl-like finish for intense looks that last. 1927's unique quick-drying, water and smudge resistant formula and two-piece brush allow you to create endless textures and designs - from precise eye-lining detail to elaborate bodypainting creations. The limited edition retro packaging is only available for a short time.

1927 Liquid Vinyl Makeup is:

• Made in the USA from quality ingredients
• Vegan
• Cruelty-Free
• Paraben Free

"In celebration of our 90th anniversary, we have been busy developing fabulous new additions to our lines," says Mehron's Creative Director Stephanie Koutikas. "1927 Liquid Vinyl Makeup is special because it honors our roots and showcases both Mehron worlds - Beauty and Performance - as it is the perfect product for runway, editorial, body painting, and everyday."