Product Launches at the Upcoming Makeup Show LA

Hey LA MUAs, this weekend is your chance to be some of the first to see FIVE new Mehron products. We will be launching them at The Makeup Show in Los Angeles. In celebration of our 90th anniversary, we have been busy developing fabulous new additions to our lines. And now, we are ready to introduce them at the largest pro makeup event in the United States. We are excited for you to see and try Brazen Mascara, 1927 Liquid Vinyl Makeup, newly formulated L.I.P Liner Pencils, Mehron's Professional Beauty Brushes, and our RIKI Portable Vanity Mirror. Be sure to stop by our booth the check them out. 

Brazen Mascara

Bold without shame, Brazen Mascara's powerful pigmented formula provides instant results that are long lasting. With just a few strokes, you get incredibly defined lashes that make eyes pop. Brazen's cruelty-free, feather-light, nylon-infused formula coats and extends lashes from root to tip allowing for maximum extension. The flexible bristle brush fans out each individual lash for a smooth, even application. And the unique container allows for better product control.

1927 Liquid Vinyl Makeup

Our new 1927 Liquid Vinyl Makeup is a homage to The House of Mehron established in 1927. This jet black, paintable liquid makeup delivers a high-shine, vinyl-like finish for an intense look that lasts. 1927's unique quick-drying, water and smudge resistant formula and two-piece brush allows you to create endless textures and designs - from precise eye-lining detail to elaborate bodypainting looks. It is vegan, cruelty-free, and paraben-free.

L.I.P Liner Pencils

Say hello to our four ultra-smooth, matte L.I.P Liner Pencils, specially formulated by Mehron and produced in Italy. These long-lasting liners define, frame, fill, and prevent feathering - all while providing Mehron's world famous vivid pigments.  The color-rich, non-drying formula glides on effortlessly, giving you the effect of a matte lipstick plus the design flexibility of an artist's pencil. Enriched with Olus Oil, which is naturally derived from plants, L.I.P Liner Pencils provide optimum blendability and a smooth, silky feel that lasts. All four gorgeous shades are Cruelty-Free and Paraben-Free.

Professional Beauty Brushes

To make your makeup look its best, you need the right brush - and our Professional Beauty Brush Collection has it. These super-soft synthetic brushes are the perfect addition to your makeup kit. MUA designed comfort-grip handles allow for precise control, while the cruelty-free synthetic bristles enable makeup to glide on. And, the stain-resistant bristles are easy to clean. There are 9 brushes in the collection - Powder, Foundation, Contour, Concealer, Blending, Shadow, Liner, Bullet, and Lip. You can purchase each brush individually or the complete set.

RIKI Portable Vanity Mirror

Mehron’s RIKI™ Vanity Mirror is a super bright, lighted vanity mirror made by Glamcor. Designed with the latest technology, this LED vanity mirror has five stages of dimming to give you full brightness control. Attach the magnetic 3X magnifying mirror for the most effective makeup details. The RIKI™ includes an innovative PHONE CLIP that easily mounts right onto the mirror and works perfectly with its integrated BLUETOOTH SELFIE FUNCTION! Better than traditional vanity mirrors, the RIKI™ is the only lightweight, Bluetooth capable, rechargeable, and completely portable lighted mirror of its kind!

Makeup artist Paloma Romo will be demonstrating these products at our booth and during our seminar Pushing the Envelop in Editorial and Red Carpet Makeup. Paloma is a rising star in the industry. She has worked on editorial shoots for celebrity fashion houses Michael Costello and MT Costello and such publications as People, SoHo, Dolce, Remark, Alchemist, Institute, Alter, On Makeup Magazine, and more. Her work, which was photographed by fashion photographer Jackie Gallardo, was also featured in a six-page spread in The Makeup Artist Magazine. She has worked on the Fashion Week shows of Donna Karan, Chromat, Baja East, Jonathan Simkai, Jason Wu, Hanley Melon and Saunder among others. Her Mehron seminar is Sunday, November 5th, at 10AM.