The Mehron Boy Movement
29th Jun 2018
Genderless beauty has hit mainstream. While this may seem like a trend to some, it is NO trend to Mehron. Rather, it has been the norm; it is intrinsic to what we do as a brand. We have embraced, supported and celebrated genderless beauty for decades. With our strong performance roots, Mehron has long catered to the makeup needs of the stars of stage and screen - regardless of gender - with many leading male stars wearing our products long after their performances ended. This commitment to inclusivity stayed with us as we developed our beauty line. It is nice to finally see other brands recognizing that there are no gender boundaries when it comes to beauty. For us, inclusivity was never a marketing decision. We have been, and always will be, a brand that embraces diversity in art and in life. We salute the Mehron Boys for challenging traditional beauty norms and shining a light on a movement that mainstream is now acknowledging. Here are a few of our favorite Mehron Boy looks that recently graced our Instagram feed.
