Makeup has always played a part in moviemaking, from the porcelain skin, pink cheeks and deep shaded rosebud lips of the silent film stars, to the classic red lips and winged liner of Hollyw … read more

Mehron recently launched 1927 - a homage to the House of Mehron established in 1927. This jet black, liquid vinyl makeup delivers an intense, glossy shine that lasts. The water and smudge-resista … read more

The celebration of Mehron's 90th Anniversary continues with a very special product launch. In homage to the House of Mehron, which was established in 1927, we developed 1927 Liquid Vinyl Makeup.& … read more

Hey LA MUAs, this weekend is your chance to be some of the first to see FIVE new Mehron products. We will be launching them at The Makeup Show in Los Angeles. In celebration of our 90th anniversary, w … read more