This Friday kicks off the 9th IMATS NY. The show, set in the city that never sleeps, is non-stop inspiration. It is three days packed with demos, debuts, and tips on today’s trends. Each day the f … read more

IMATS is so much more than visiting the vendors to check out the latest products. The show is an immersive experience where art is created right before your eyes. So, we transformed our show space int … read more

If you are an MUA or makeup lover in the Los Angeles area, IMATS is THE place to be this coming weekend. Networking, discounts, seeing and feeling amazing products, and watching live demos from soci … read more

It was another incredible IMATS this past weekend. We LOVED catching up with old friends, soaking in the creativity that filled the air, and sharing new products we have poured our souls into developi … read more

Last weekend Mehron had some fun Down Under. We were in Sydney for IMATS. The crowds poured in to discover the latest trends and products. And we had a new Mehron Australia website to share with them, … read more