This Friday kicks off the 9th IMATS NY. The show, set in the city that never sleeps, is non-stop inspiration. It is three days packed with demos, debuts, and tips on today’s trends. Each day the f … read more

We are excited to announce that Mimi Choi aka @mimles will be joining Mehron at IMATS New York! Mimi truly is a makeup magician. Her hyperrealism optical illusion makeup has garnered international att … read more