If you are an MUA or makeup lover in the Los Angeles area, IMATS is THE place to be this coming weekend. Networking, discounts, seeing and feeling amazing products, and watching live demos from soci … read more

Although they are still in production, we just couldn't wait to share a sneak peek at our latest lip palettes - Sweet and Spicy. The power of a woman is to allow herself to choose who she wants to be. … read more

Mehron's new L.I.P Liner Pencils give you the effect of a matte lipstick, plus the design flexibility of an artist's pencil. These ultra-smooth, long-lasting liners define, frame, fill and prev … read more