This weekend only Mehron is offering up some sweet savings. Starting March 6th through March 7th you can save 20% off SITEWIDE! Don’t let this golden opportunity pass by. Use code LUCKY20 at ch … read more

Prime Day began in 2015 to celebrate Amazon’s 20th anniversary. Since then it has grown into a highly anticipated sales day, outselling both Black Friday and Cyber Monday in sales on Amazon. Last year … read more

Every year the Met Gala brings in some of the most adventurous fashion statements. This year was no exception. In fact, the theme “Camp” brought out some of the most avant-garde looks of all time! S … read more

Renowned illusion makeup artist Mimi Choi has a world-wide social media following. Now her fans from across the globe have access to the palette that contains everything they need to recreate her look … read more

It's here! We have officially launched the limited-edition makeup palette created exclusively for renowned optical illusion makeup artist Mimi Choi. Mimi's mind bending makeup designs, which are adore … read more

It was another incredible IMATS this past weekend. We LOVED catching up with old friends, soaking in the creativity that filled the air, and sharing new products we have poured our souls into developi … read more